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Effective communication is a cornerstone of successful innovation in education. Schools that develop thoughtful communications plans do more than just push important information out to their stakeholders. These districts build a culture of engagement, transparency, and trust that is critical for innovation both to take hold in the classroom and to be sustainable and scalable across many schools.

Below, find strategies and resources for:

  • Communications Planning
  • Public Relations
Communications Planning
Public Relations

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Family uses laptop together, smiling

Madison Promise Online Program

Madison Promise Online Program's Approach to Communication

How one virtual school engaged families and set expectations for virtual and hybrid learning
Educator presenting on stage in front of blue background, gesturing to crowd

Advice: Targeted Messaging

How to develop key messages for stakeholders around blended and personalized learning
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Cedar Rapids Community School District

Building Consistency in Family Engagement Through Common Process and Tools

Quarterly family phone calls to surface needs
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Colorado Springs School District 11

"Listening Sessions" for Building Trust and Open Communication

A monthly community forum hosted by central office staff on Facebook Live
Close-up on a handshake

Trailblazer Elementary School

Trailblazer Communications Plan

Creating Transparency and "Seeing is Believing" Tours
image of Asset-Based_strat.png

Highline Public Schools

Using an Asset-Based Language Approach

Shifting mindsets to effectively build and integrate asset-based language
Several small white icons centered around one white circular icon showing three people with a lightbulb above their heads

Advice: Community Collaboration for School Innovation

A community engagement toolkit
Map of icons linked together with arrows, conveying a network of ideas in education

Guide: Communications Planning for Innovation in Education

A how-to guide with real-world district examples and tools
Teacher and four students look over project that shows a small 3-D model of a city

Engaging the Community to Build Future Momentum

“Our aim was to create a real conversation between parents and schools.” (Karen Perry)
A laptop with a cartoon of a person with a video icon for a head

Barnstable Public Schools

Creating Capacity Using Asynchronous Edtech Supports

Creating time and energy to offer deeper support around edtech
Teacher stands in front of classroom, pointing to paper in his hand as students look on

Lovett Elementary School

Lovett’s Approach to Communications

Communications needs and goals evolved along with instruction
Teacher sits with student at desk, looking down at work, overlaid by purple gradient text and a logo for the Foundation for Excellence in Education

Advice: Communicating about Competency-Based Learning

A state policy messaging toolkit
Two students walking together outside, one holds an open book they're both looking at

NYC School Without Walls

Increasing Student Buy-In with Targeted Communications (NYC SWOW)

How a hybrid program encouraged higher attendance and engagement through fieldwork